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In a world that continues to focus on KPIs and performance, MRC reflects true viewership/measurement numbers in all aspects of media. The Vision 2030 adopts a new approach, depending on digitalization of all services provided by the public sector, and encouraging the private sector to have measures that accurately reflect market performance.
We, at MRC, focus on the Saudi Media industry through reliable, transparent, industry led and audited measurement.
MRC (MEDIA RATING COMPANY) is a privately owned company empowered by the media industry in Saudi Arabia to develop, design, commission, overlook, and generate scientific, accurate, reliable and timely media audience measurement services in KSA. MRC is working continuously with the Advertising Industry Board, chaired by GCAM, to ensure capturing all the different industry needs that vary between media owners, agencies and advertisers, reflecting them into the newly developed solution designed to support proper growth in content development and media spend.
Become the single most reliable source for in-home and out-of-home entertainment and media consumption data within the Kingdom.
Develop gold-standard audience measurement data advertisement and content development purposes. Be transparent | Be inclusive | Become the only source for reliable data
With all the changes in KSA, driven by Vision 2030 and led by the Crown Prince, the adoption of KPI’s and decision-making based on robust data from within the Kingdom is taking precedence. We at MRC plan to add value and contribute to the Kingdom’s media sector growth through developing gold-standard daily data that accurately reflects the audience’s consumption habits across different platforms.
Our goal is to provide local and international investors with the right platform to review their strategic decisions. We aim to enable businesses, giving them the ability to choose how to develop and acquire content of a local nature, and allow organisations within the industry to reach their target audiences based on a scientific and statistical approach. For its first project, MRC has chosen to partner with Nielsen KSA, an extension of Nielsen International – the world leaders in the measurement of TV audiences, and we are deploying the latest technology locally, simultaneously training and grooming Saudi nationals in the field.
Working closely with the Advertising Industry Board, the KSA TAM solution is being developed to ensure optimal adaptation of the latest data-driven technologies to the Saudi market.”
Bandar al Mashhadi
CEO MRC
Support GCAM in their various mandates and activities
Ensure localisation of capabilities and technology
Develop and evolve measurment solutions that meet industry expectations
Reflect all media consumpion of the population of KSA
Chief Executive Officer
Consultant to MRC
Secretary & Administrative Assistant
Senior Project Manager
Operations Director
Chief Financial Officer
MRC is the official organization licensed by GAMR to conduct media audience measurement in Saudi Arabia.
Vision: To be the most reliable source for in-home and out-of- home media consumption data.
Mission: To create gold-standard, transparent, and inclusive audience measurement data for the media industry.
MRC provides cross-platform audience measurement, including TV, streaming, gaming, cinema, and out-of-home (OOH) media.
MRC operates under an Industry Board, a Technical Committee, and independent auditors to ensure transparency and adherence to global standards.
eTAM is MRC's audience measurement platform that evaluates channel performance, time bands, programs, and advertising.
eTAM uses advanced technology, including nano meters and audio sensors, to collect granular respondent-level data from households.
Overnight and minute-by-minute data, Live + 7-day time shift metrics, and over 70 viewing metrics for comprehensive audience analysis.
Unlike CATI (Day After Recall), which relies on respondents' memory through telephone surveys, eTAM utilizes technology to capture accurate, real-time viewing data.
eTAM aids media planning and optimization by providing reliable, detailed audience insights to maximize advertising and programming effectiveness.
