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Nielsen’s TV Audience Measurement is a framework for measuring content and advertising across all formats and devices in this new media landscape. Nielsen’s framework delivers comparable and consistent metrics across content and advertising at audience access points.
The framework provides a more inclusive currency that enables clients to mobilise their businesses based on accurate measurement insights; it grants companies access to improved programme scheduling, allowing for more accurate planning required to achieve successful advertising campaigns. Consistent and comparable metrics empower marketers to optimise their cross-platform media mix in order to reach their audiences.
Within the TV Audience framework, Nielsen’s clients understand who their audiences are, what their preferences are, and how they consume content.
The Kingdom of Saudi Arabia is undergoing tremendous change and innovation, opening up its doors to the world. It is a testament to the importance of media within the country that progress in establishing best practice TV audience measurement is a core activity within the 2030 KSA Vision. TV audiences have always been sought after by advertisers in the region, and in today’s world, where audience behaviours around content are changing rapidly, it is the right time for the industry to bring robust TV measurement to Saudi Arabia.
This gold-standard data will bring a new understanding of Saudi’s dynamic population to marketers and broadcasters, creating new opportunities for advertisers and drive content engagement.
Television and digital viewing in the Kingdom of Saudi Arabia.
All data into one consolidated report, centralising information in one place.
Overnight minute by minute TV viewing.
Electronic measurement with people meters.
Nielsen conducts an Establishment Survey to generate universe estimates used for panel design and weighting
Nielsen has set up a Panel design to ensure demographic representation of the defined universe.
The recruitment, Installation, and Management of 10,000 individuals are distributed across 24 cities.
The data will be hosted on Nielsen’s global data architecture, including the Nielsen Managed Data center in the UK and the Amazon based Cloud service.
Take a look at the 24 cities
Nielsen utilises Nano People Meter and Nielsen Streaming Meter to offer the optimal metering technology designed to measure TV audiences on TV and digital devices in KSA. These latest generation solutions for single source panel-based measurement deliver enhanced functionality and increase efficiencies in both time and costs.
An “all-in-one” unobtrusive meter developed for the modern TV viewing environment. The meter is designed to appeal to panelists, for comprehensive audience measurement.
A perfect companion to the Nano Meter, allowing passive monitoring of streaming activities via the home internet network on all devices in broadband homes.
Measurement of all in-home and out-of-home streaming across all devices and platforms within the entire population
Easy integration into apps and websites
Custom variables to collect more metadata
A fully automated end-to-end production system covering all aspects of audience measurement Unified system for managing both TV and Digital panels.
Streamlined code, with removal of redundancy and reduced data movement.
Exhaustive suite of quality control reports with interactive ‘drill down’ capability.
Parameter driven algorithms customizable for the KSA market.